Valor Peak Distillery
The Ask
Create a brand within a week that fits well into the mountains and is a bold representation of Valor Peak’s values.
Team Members:
Simon Lewis: Brand Identity and Logo
Lawson House: Website and Communication with Client
Ideation and Revision Phase
In the early ideation phase for Valor Peak Distillery’s packaging, the team at Lawson House approached the project with a mix of strategic thinking and creative depth. Every detail—from the tactile feel of the materials to the rugged elegance of the design—was considered to align with Valor Peak’s brand ethos of strength, community, and craftsmanship. The Lawson House team worked collaboratively to develop concepts that not only stood out on the shelf, but also embodied the spirit of the distillery—grounded, refined, and built for those who appreciate a hard-earned pour. Their commitment to balancing functionality with distinct visual storytelling was key in crafting a package that speaks directly to the Valor Peak audience.
