Trace’s Oats©
The Ask
Create a brand that is attractive to Trace’s audience and embodies his character. Then, carry that across a brand digitally and on packaging and print.
Team Members:
Simon Lewis: Designer, Printing Logistics, Strategy
Check out the site we designed within Lawson House to sell his product and fuel his product drops.
The Idea + Images
We wanted the brand to feel like him. He is on a mission to truly change the oat industry, which might seem crazy with the scale and logistics behind that, but we know if there is someone that can do it, it will be Trace. We pushed the brand and packaging to be approachable, transparent, and quick to make you smile and spark tastes of a great childhood for the audience age range. Every detail, from the colors to the copy, was designed to make people feel seen. Whether they’re moms with hectic schedules to athletes or anyone who just loves a convenient and clean breakfast. The tone walks the line between playful and clean, giving everyday breakfast a bit of character.
