The Ask
Create a stand out brand identity for Toofy Grin Music that will stand out to TV and film producers, sync and publishing agents, and more.
The logo was created and I had an illustrator, Willem Kaiser, fine tune it to get it ready for print and merch. We wanted to show a big grin on the monkey and make it a character of the brand that people remember and want to rep.
The Logo
The client requested an easy system that looks cohesive and clean to showcase the music genre and album vibes. We created a simple system of a square with high-res photography that has the album name and number on it for ease of use and identification for all parties involved in the production and marketing of the albums.
Album Art
The merch was produced next day for a conference for Music in Hollywood. I sourced a printer that could get it done the next day and he absolutely crushed it (Yohan). Friendly faces at Meta, BMG, and well-known musicians keep this as one of their rotating hats now!
Merch
