The Idea

Sparky’s was born out of developing a brand that is trusted. They were having a hard time displaying that with their current branding and brand experience. A lot of people want their brand to be trusted and while they might be trusted in the community as an individual, their brand does not show it. We kept the logo simple, clean, and very easy to read from a distance. We really helped bring the brand together with a variety of elements that spruced the brand experience. That is where we found the heart of the brand, from the outfits that are clean, hand crafted, and simple to the colors and copy on the shirts. Simple was better here in a service industry that has gone off the deep end with AI graphics, loud merch, characters that do not have depth, and no fun with their brand experience.