The Ask
Refresh the brand and packaging for a soap brand you can find across the country in large retailers with Lawson House Agency.
We began with gathering a variety of looks and feels and based the brand identity off of current customers and ICP research. Once we had this information, we moved into round 1-3 of concepts for the logo, colors, imagery, and typography.
Brand Identity
We then turned the brand guide into a full lineup of products with multiple SKUs and custom dielines that aligned with correct PMS colors.
Package Design and Print Files
